There is a controversy over the value of the free promotion – giving away your book for $0.00 for a limited time. Some view this as a great way to raise the visibility of your work. Others say it cheapens your work and gluts the market. The debate rages on.
If you read my post about first impressions you saw my best attempts at a cover that gets attention and sells books. The cover and the blurb – those are the levers the indie author can manipulate to get the prospective reader to give a book a look. Writing and cover design are different disciplines, so I admitted my shortcomings and hired a pro.
The indie author in the Kindle Store has few tools at his or her disposal to generate sales. Two of them are the blurb and the cover.