by Charles O'Donnell | Feb 10, 2013 | Promotion
The indie author in the Kindle Store has few tools at his or her disposal to generate sales. Two of them are the blurb and the cover.
by Charles O'Donnell | Feb 10, 2013 | Promotion
In business school they teach you two things about pricing: Pricing is important. Pricing is tricky. I wanted to price my book at $9.99 out of the gate but my wife suggested $9.79 just to be different. I should have done some research–I was obviously pricing...
by Charles O'Donnell | Feb 3, 2013 | Promotion
In a previous post I wrote about my first Facebook ad. My judgment after a week was not positive. It’s been a month since that post. My Facebook Ad Campaign, titled Xmas 2012 has run its course. Here’s the final tally: Audience Reached: 4710 Average...
by Charles O'Donnell | Jan 29, 2013 | Promotion
I talked myself into it, I talked myself out of it. Then I talked myself into it again. There’s a controversy among indies over whether promoting your book by giving it away for free is a good thing. The most persuasive argument I’ve heard mostly applies...
by Charles O'Donnell | Jan 15, 2013 | Guest Bloggers, Promotion
My books started out terrible – worse than terrible. Now I am the proud author of 22 books and yes, I make well above the yearly average you quoted [$3500–CO]. In fact, I make more than that a month… I offer a few tips that might help. Give yourself...
by Charles O'Donnell | Jan 8, 2013 | Promotion
I feel like Waldo. I’m wearing my striped shirt, my goofy stocking cap and my horned-rims and I’m still nearly invisible, even if you’re looking for me. Have you ever seen the movie A Face in the Crowd? Radio producer Marcia Jeffries (Patricia...
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